Meet Lisa of Evolving 50

“Be Kind. Be Confident. Be Beautiful Inside and Out.”

Fashion Trends and Friends is as much about friends as we are about fashion. This week we are happy to introduce you to a fellow Chicago Area Midlife Influencer. Lisa is a self-proclaimed makeup and skincare junkie! We first met on social media via Instagram. Our first in person meet up was this past summer July 2019.

You can read a previous blog post about Sue of Fashionably Fifty: click HERE

Lisa’s Background

I grew up loving makeup! My mom always had a lot of makeup around and I remember playing around with her Mary Kay cosmetics. I also have two sisters; and we are all very close in age. You can probably imagine what it was like with a house full of girls. We were sharing makeup and clothes (or taking without permission). As a teenager I had my own collection of makeup. I would do makeovers on my friends, cut their hair, share clothes and styles. One of my friends still calls me the product queen! So I guess you could say I started young.  I see my sisters often; and we travel together a few times a year. As adults, we now willingly share makeup, hair products, clothes – you name it! It’s great because we are all trying new stuff all the time. 

Getting Started

For many years friends and family have been asking me for suggestions with skincare and makeup. I’ve taken many of them shopping for makeup. I had several friends tell me I should write a book or start a blog. I started Instagram (IG) just to see what kind of following I would get and then maybe start a blog. I still have two (high school) of my three children at home; and I work out of the house part-time so I wasn’t sure if I had time to start a new venture. It took me 2 years to finally be brave enough to start it.  It was really hard at first putting myself out there.  I’m getting used to it and it’s been really fun so far! It is a lot more work than I imagined. I’m blessed to have met so many great people through this platform; and I learn so much every day from other women my age. 

Lisa’s Top 5 Beauty Product Recommendations

1. For taking makeup off:  These two products are very reasonable and work for just about every skin type, very gentle and hydrating! Use a cotton round/square with any Micellar Water to take makeup off then wash with Cerave Hydrating Facial Cleanser.

2. Isdinceutics K-OX Eyes – complete under-eye treatment
My dermatologist recommended this product.

3. PCA Intensive Brightening Treatment every other night
My dermatologist recommended this product.

4. Elizabeth Arden Ceramide Premiere Intense Moisture and Renewal Activation Cream Broad Spectrum Sunscreen 30

5. City Beauty Multi-Action Sculpting Cream 

Lisa’s Top 5 Makeup Recommendations

1. IT Cosmetics  CC + Cream with SPF 50+ goes beyond color-correcting to deliver 7 products in one, including your full-coverage foundation, hydrating anti-aging serum and physical-only sunscreen.

2. Cle De Peau Beaute Concealer – will stay put all day!

3. Cle De Peau Perfect Mascara – the best Mascara!

4. Evolving Beauty Primer – Use under makeup

5. Evolving Beauty Highlighter – Perfect Highlighter!

The Evolving Beauty Primer and Evolving Beauty Highlighter are two products that I can give a big thumbs up! I have both and love them. Prior to meeting Lisa I did not use a primer or a highlighter. She put the highlighter on me and I knew I had to add it to my daily routine! The primer keeps my makeup from going into my lines/wrinkles and creates a smooth surface for applying my makeup!

You can get Evolving Beauty Primer and Highlighter here: https://shop.shoppies.co/collections/lisa

Tips and Tricks for Midlife

Number one tip – stay out of the sun! It ages our skin so quickly. Wear sunscreen every day, even in the winter!  UV rays from the sun are the primary cause of wrinkles, pigmentation, sun spots, reduced skin elasticity, the degradation of skin texture, and many other signs of skin aging. 
Moisturize, moisturize, moisturize! Not only does moisturizing your face help you feel and look younger, it can also improve the health of your skin overall. The best facial moisturizers leave you with soft skin that is well-hydrated and rejuvenated. 

Create a glowing base.  Use a primer before your foundation and mix a little highlighter into your foundation. Make sure you’re wearing the right color foundation and under-eye concealer. Change your foundation and the color for the different seasons.

Keep everything bright under your eyes and the inside corner of your eyes. You can use a brightener or brightening powder in those areas.

Use an eyelash curler!  You want to open up the eyes and make them look as big as possible because it’s more youthful-looking.

If you’re using eyeliner, make sure you’re flicking it up a little bit never down or too straight or it makes eyelids look heavy. 

Always put a highlighter on last. It will give your skin a dewy glowy look! Use a highlighter on the top of your cheekbones, above your arch of the brow, just below the brow line, and down your nose. Don’t use highlighter right under your eyes it will accentuate the fine lines and crow’s-feet.
I could go on and on…..

Fun Times

Although we just met less than a year ago, I feel as though Lisa has been a long time friend! Getting together no matter what we’re doing is always guaranteed to be a good time, full of laughter and fun! That’s part of the beauty of this blogging and social media posting. I’ve met amazing new friends like Lisa! If you’re not already following her, you can click here: https://www.instagram.com/evolving.50/

This review and recommendations are our own opinions.  This is not a sponsored post. If you purchase through our link/s, we’ll make a small commission at no cost to you.

Let’s Chat

Isn’t Lisa a beauty?! Plus she’s beautiful inside and out!

What are some of your favorite beauty and makeup products? Do you have any beauty tips and tricks? Please share! We’d love to hear from you!

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